Sep 02 2008

Local Economic Updates and New Rules

by Emma

In November 2007, Ipswich was named the world’s most livable mid-size city. In their latest newsletter Ipswich Mayor Paul Pisasale says:

Among the many announcements made as part of the Ipswich City Council Budget for 2008-2009 was a commitment to further embrace technology to market our city online. Ipswich needs to move with the times and develop new ways to market our city and its attractions on the world wide web.

The new rules to market your business online:

  • Develop a site personality; stay tuned in with your customers. As customers start to rely on you for useful information and trust your opinion, a website can evoke a familiar and trusted voice, like that of a friend. This doesn’t happen overnight of course, but over time with constant engagement as you are listening to the language used in your market.
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Aug 24 2008

Case of: Thanks A Million - MS Australia

by Emma

Situation

ThanksAMillion is the challenge the Multiple Sclerosis Society of Queensland has set itself to raise $1 million in 2008 to support Queenslanders living with MS and fund research into a cure.
To communicate the ambitions and objectives of ThanksAMillion, an online solution was sought.  Ideally this solution would provide a website and an events management package to host information regarding fundraising activity specifically for ThanksAMillion and collect payments online.

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Aug 05 2008

Sharing the magic moments with customers

by Emma

Last week I attended a great evening hosted by the “Wizard of WOW”, Paul Dunn.

Paul’s favorite sayings include “Funky Business” quotes like “We are in a sea of sameness, in a winner takes all world, normal equals nothing - be abnormal“.

Is your business normal or abnormal?

This opened up some great ideas, tips and tricks that can powerfully engage your customers.
Paul shared ideas on how to create a WOW experience for your customers. I have listed three. The cost is minimal so why not try these out on a customer today? Measure your results and see for yourself the WOW experience in action

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