Sauce Software Blog

Upgrade your CRM to send an SMS directly to a contact or to a bulk list.

Sign up for 12 months and pay only $29/month including 100 free SMS’s per month. No switch on fee.

Benefits:

• Send bulk SMS’s to promote your events, products and news.
• Contact your  customers urgently, without interrupting them if they’re in a meeting, avoiding a phone call.
• SMS’ing via the mobile phone is tiresome – takes too long even when you are relatively proficient with your thumbs.
• SMS module allows you to type an entire message on your PC, easily edit it and dispatch as necessary.
• Recipient can reply easily, direct to your mobile.

It’s a quick and easy process, to add new contacts/customers to the CRM and now they can easily be contacted via SMS as well.

Some clients have been using this successfully, so we are extending this special offer to all of you.

$29 per month, no other costs. If you need more than 100 SMS’s per month you can purchase additional credits.

If you are interested just Click here and we will take care of the rest.

For further information or if you would like to discuss your online requirements, contact Emma Puttick at Sauce Software.

Tags: Marketing, Sauce Open, se, SMS

If there was ever a time to start learning how to grow your online channel, it’s now. Being creative and starting to use your online tools can help leverage your business, improve customer service and extend your market reach without a huge cost investment.

In this newsletter we’ll be describing three easy ways to help you action an online channel. Some you will already be aware of and even use in your business activities. They are easy, quick and measurable.

1. Tracking Offline and Online Promotional Campaigns by using CRM reporting tools and Google Analytics to measure the touch points. Click throughs to the site is only one part of the measurement, by measuring and analysing the other activities, for example conversions over time (leads vs visitors), lead source via forms, potentials pipeline, market input and revenue will help you optimise your next marketing activity.

   For example, a success story is Shapland Swim School, had the highest online registration in January 2009 via a TV commercial. Hilton quoted “To achieve on-line registrations we’ve invested in advertising on other websites, SEO and television. We’ve certainly found the television campaign managed by our agency RHA Advertising to have the “most bang for the buck” in terms of achieving online registrations and cost per lead. Our franchisee’s send us emails telling us how happy they are with the online strategy. And that’s the best measure you can have.”

2. Online customer service. Create a 24/7 Knowledge Base by publishing FAQ’s in vTigerCRM. By using the database for displaying answers to frequently asked questions, allows for self-service client support. Having the ability to deliver information quickly about products and services from a searchable database removes the need for a pre and post support, lowering support costs for both you and the client. People are automatically turning to the web to get more information.
3. Start a Blog. Blogging is a great way to get more traffic from the right audience. Blogs allow you to engage your customers and guests in a dialogue and humanise your brand. For example, testing new products and services before you launch. Just by encouraging your prospects to engage with you online through a blog or forum opens up a new way to receive genuine client feedback.

The web is turning into a new communication channel.  Companies can now successfully correlate market input to online response rates as an effectiveness measurement.

For further information or would like to discuss your online requirements, contact Emma Puttick at Sauce Software.

Tags: analytics, blog, campaigns, crm, customer service, Marketing, online, reporting

In November 2007, Ipswich was named the world’s most livable mid-size city. In their latest newsletter Ipswich Mayor Paul Pisasale says:

Among the many announcements made as part of the Ipswich City Council Budget for 2008-2009 was a commitment to further embrace technology to market our city online. Ipswich needs to move with the times and develop new ways to market our city and its attractions on the world wide web.

The new rules to market your business online:

• Develop a site personality; stay tuned in with your customers. As customers start to rely on you for useful information and trust your opinion, a website can evoke a familiar and trusted voice, like that of a friend. This doesn’t happen overnight of course, but over time with constant engagement as you are listening to the language used in your market.

Continue reading “Local Economic Updates and New Rules”

Tags: Marketing, sales

Situation

ThanksAMillion is the challenge the Multiple Sclerosis Society of Queensland has set itself to raise $1 million in 2008 to support Queenslanders living with MS and fund research into a cure.
To communicate the ambitions and objectives of ThanksAMillion, an online solution was sought.  Ideally this solution would provide a website and an events management package to host information regarding fundraising activity specifically for ThanksAMillion and collect payments online.

Continue reading “Case of: Thanks A Million – MS Australia”

Tags: Case Studies, Marketing, sales

Last week I attended a great evening hosted by the “Wizard of WOW”, Paul Dunn.

Paul’s favorite sayings include “Funky Business” quotes like “We are in a sea of sameness, in a winner takes all world, normal equals nothing – be abnormal“.

Is your business normal or abnormal?

This opened up some great ideas, tips and tricks that can powerfully engage your customers.
Paul shared ideas on how to create a WOW experience for your customers. I have listed three. The cost is minimal so why not try these out on a customer today? Measure your results and see for yourself the WOW experience in action

Continue reading “Sharing the magic moments with customers”

Tags: Marketing, sales, tips