Oct 10 2008

ALT Tags : A picture means a thousand words

by Jenn

…but zero to a search engine!

There are some who argue that it is useless to use alt tags in images from an SEO perspective. But most SEO experts claim that it does make a difference.

Sure, if you cram in 200 keywords in a single image, it will be useless and ignored. But use a few words that are unique, relevant and useful in describing the image will help search engines such as Google understand what its about.

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Aug 21 2008

Never too late for the web!

by Emma

Recently, there has been noise made about businesses feeling like they have to make cuts to their budget and our customers have been looking for more cost effective ways to market their business. An essential part of your business marketing strategy is having a web window. Once you are on this technology wave, there are a few quick fixes to improve your business website stickiness…

Here are some reminder tips to look at for your website, to keep customers coming back to you:

  • Look at the experts in your field and note what they are doing to attract customers.
  • Find words and phrases that you connect with and adapt them to your site.
  • Customise these words and phrases until they become your own.
  • Be sure your most important content is placed high on the page so visitors to your site will see it.
  • Continue reading “Never too late for the web!”

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