Jun 15 2009
Take your business heart to the web
Seven tips to embrace your business on the web.
- Make your website a daily tool
Make your website a visited daily tool for your clients. A clear communication objective will help them look for the information they require, avoiding a phone call or waiting for a response. Your website is there to help clients everyday. - Identify your relationship with your visitors
Why are they visiting your website, by studying your website traffic can give some clues on popularity of the different pages. This will help with building a sustainable relationship, and over time you’ll understand what works for opt-in and sales conversion. - Make it easy for your visitor to find the right information
Visitors search for information in different ways, examples of the different search functions which should be on your website are;
- Search function toolbar
- Easy navigational menus
- Categorised content
- Uncomplicated and easy to use design flow - Let your visitor interact with your website
Make your website the main area where clients or potential clients can contribute through comments, wikis, blogs , forums and have available open feedback tools for honest input. - Make the content suit your visitor
By categorising the content, visitors can choose by themselves what is important. You can also adjust content after the visitors have searched on Google. By understanding their search terms, provides you with more clues on their buying patterns. - Make your website available through multiple channels
Let your website accept traffic and leads from any other channels, like the following, different mail groups, partners and suppliers websites, e-marketing lists or RSS feeds. - Integrate your website with your business process
Make your website become a natural part of your business processes, that way there will be no additional work required to keep your website up to date and alive.
Take your business heart to the web
For further information or if you would like to discuss your online requirements, contact Emma Puttick at Sauce Software.
P.S Keep your eyes open for the next Sauce newsletter with information about the new SauceOpen platform to be released shortly.
Emma Puttick