Sep 25 2008
Reaching a large audience can be easy
Last week we were reminded that a mix of traditional marketing and online marketing can produce great results.
Chris Shapland from Shapland Swim Schools and Hilton Sentinella from Rha Advertising produced a campaign which launched their franchise business online. A TV ad which played for one week promoting the Swim School then directing the viewers to book online. The result was a 90% increase in registrations from last year via the online registration form and 40-80% conversion rate, the lower conversion rate was because that particular swim school had filled all the places.
Just by “going live” online doesn’t mean magic will just happen, you need to work it, test, measure and improve. There are so many ways to start marketing your business online. It is all out there for you to grab today.
