Aug 24 2008
Case of: Thanks A Million – MS Australia
Situation
ThanksAMillion is the challenge the Multiple Sclerosis Society of Queensland has set itself to raise $1 million in 2008 to support Queenslanders living with MS and fund research into a cure.
To communicate the ambitions and objectives of ThanksAMillion, an online solution was sought. Ideally this solution would provide a website and an events management package to host information regarding fundraising activity specifically for ThanksAMillion and collect payments online.
Business Problem
ThanksAMillion required its own online identity. The launch event was the MSQuerade Ball, hosting 500 guests at Brisbane’s City Hall, which required an online booking system. Previously, all bookings for events for the MS Society of Queensland were processed manually and a simpler system was desired.
In addition to this, there was a strong need for a website that could be easily maintained and various events could be hosted simultaneously within this web presence.
Solution
ThanksAMillion sought Sauce Software’s solution to provide the necessary elements they were looking for a website with an integrated events management system, the provision of all names of attendees for each table, together with their contact information and CRM (Customer Relationship Manager) tools providing information on all purchases via the website, together with reporting functionality. The Events management system is also integrated with Vision 6 VeMail, which then provided a streamline solution to stay in touch with the attendees during and after the event.
The Multiple Sclerosis Society of Queensland also required assistance with production of graphics for their website and the MSQuerade Ball, including logo and invitation design with Sauce Software providing a full complement of assistance for the Multiple Sclerosis Society of Queensland.
Benefits
The launch of the ThanksAMillion website held many benefits including:
- The new initiative for the Multiple Sclerosis Society of Queensland hosting its own identity on its own website
- The online payment system was automated, resulting in less manual work and greater automation of processes – almost 500 tickets were purchased through the website
- Details of prospects who visited the website and registered their interest were captured and could be contacted again for further marketing opportunities
- Updates to the website could be done by one of their own on-site team members