Aug 18 2008
Case of: Which Training
Recently we’ve had a number of clients sign up for our Top 10 Web page Optimizer Report. This is a report which conducts an analysis of your website against the top 8 ranking websites found on Google.com.au, against your specific keywords searches and then offers suggestions on how to improve your rankings.
Easy and small changes to your sales and marketing website can FLIP your online lead generation results around.
By following the suggestions made within this report you can increase your chances of being found through organic search results. Unfortunately with organic searches there are no shortcuts and results don’t happen overnight.
However, here is a case study of how one of our customers, “Which Training” moved from the fourth page of Google to within the Top 10 when someone searches for ‘Training” in Google.
Just by implementing the following suggestions from the Google Optimizer Report:
- … tags in the HTML code of your web page. This is text which cannot be seen by people.By adding text to the Document text – this is the text within the <title>…<title> tags in the HTML code of your web page. This is text which cannot be seen by people.
- Improving the Meta Keywords tag, these allow you to define which search terms are important to your web page according to your opinion. They should be placed between the … tags in the HTML code of your web page. This is text which cannot be seen by people.
- Using the Meta Description, this allows you to describe your web page. This is text which cannot be seen by people.
- Improving the copy in your Body Text, this is the text on your web page that can be seen by people.
- Important note: Some search engines penalise web sites if the search terms of the Meta Keywords cannot be found in the Body Text.
For more information about the Which Training case study – open it here: Which Training Case Study (PDF)