Sauce Software Blog

Situation

ThanksAMillion is the challenge the Multiple Sclerosis Society of Queensland has set itself to raise $1 million in 2008 to support Queenslanders living with MS and fund research into a cure.
To communicate the ambitions and objectives of ThanksAMillion, an online solution was sought.  Ideally this solution would provide a website and an events management package to host information regarding fundraising activity specifically for ThanksAMillion and collect payments online.

Continue reading “Case of: Thanks A Million – MS Australia”

Tags: Case Studies, Marketing, sales

Recently, there has been noise made about businesses feeling like they have to make cuts to their budget and our customers have been looking for more cost effective ways to market their business. An essential part of your business marketing strategy is having a web window. Once you are on this technology wave, there are a few quick fixes to improve your business website stickiness…

Here are some reminder tips to look at for your website, to keep customers coming back to you:

• Look at the experts in your field and note what they are doing to attract customers.
• Find words and phrases that you connect with and adapt them to your site.
  
• Customise these words and phrases until they become your own.
• Be sure your most important content is placed high on the page so visitors to your site will see it.

Continue reading “Never too late for the web!”

Tags: content, tips, website ideas

Recently we’ve had a number of clients sign up for our Top 10 Web page Optimizer Report. This is a report which conducts an analysis of your website against the top 8 ranking websites found on Google.com.au, against your specific keywords searches and then offers suggestions on how to improve your rankings.

Easy and small changes to your sales and marketing website can FLIP your online lead generation results around.

By following the suggestions made within this report you can increase your chances of being found through organic search results. Unfortunately with organic searches there are no shortcuts and results don’t happen overnight.
However, here is a case study of how one of our customers, “Which Training” moved from the fourth page of Google to within the Top 10 when someone searches for ‘Training” in Google.

Continue reading “Case of: Which Training”

Tags: Case Studies, google, SEO

Last week I attended a great evening hosted by the “Wizard of WOW”, Paul Dunn.

Paul’s favorite sayings include “Funky Business” quotes like “We are in a sea of sameness, in a winner takes all world, normal equals nothing – be abnormal“.

Is your business normal or abnormal?

This opened up some great ideas, tips and tricks that can powerfully engage your customers.
Paul shared ideas on how to create a WOW experience for your customers. I have listed three. The cost is minimal so why not try these out on a customer today? Measure your results and see for yourself the WOW experience in action

Continue reading “Sharing the magic moments with customers”

Tags: Marketing, sales, tips